How We Debunk the Junk: Using Science + Humor to Address Myths about Sucralose
Healthcare practitioners, like myself, turn to evidence-based scientific research for philosophies and viewpoints. There are many different kinds of research studies on low-calorie sweeteners; however, the type and design of these studies, and what research question is being asked, can drastically change what findings mean and how they should be interpreted.
At the SPLENDA® Brand, we point to the more than 100 studies that support the safety of sucralose and the fact that it has been approved by global regulatory bodies (such as the FDA, Health Canada and the European Food Safety Authority) in over 80 countries.
Additionally, independent health authorities, including the Academy of Nutrition and Dietetics, American Diabetes Association, American Heart Association and the American Cancer Society support the use of SPLENDA® Sweeteners as part of a healthy diet.
Despite this overwhelming body of evidence, there is misinformation about sucralose often attributed to research that uses unconventional or poorly designed methods, draws conclusions that don’t match the research question or are erroneously drawn. At the SPLENDA® Brand, we call this junk science.
SPLENDA® Brand is introducing new myth-busting content that “debunks” this junk science, using humor to address poorly-drawn conclusions, click bait headlines, and shaky science communications.